Wednesday, January 21, 2009

Mobile Search in the US

http://www.emarketer.com/Article.aspx?id=1005170

JULY 24, 2007

Still waiting for a market leader.
eMarketer projects that by 2011, mobile search will account for around $715 million, or almost 15% of a total mobile advertising market worth nearly $4.7 billion.

Granted, a $715 million mobile search market is not a foregone conclusion, but many of the behavioral factors are in place in the US market to push mobile search forward. For one, there is already a strong correlation between mobile Internet use and accessing mobile search services.
In April 2007, iCrossing reported that three-quarters of mobile Internet subscribers access mobile search services. This is in contrast to the little more than 20% of general mobile phone users in the US who access mobile search.

The US mobile search market can be expected to suffer some growing pains over the next two to three years as the tug of war between the major operators, the major portal players, major media and a gaggle of mobile search start-ups compete for the title of mobile search leader.
eMarketer Senior Analyst John du Pre Gauntt said, "Mobile search in the US has all the right parts on the table: a huge online advertising ecosystem, the world's leading content industry, massive portal players, major league mobile operators and a host of VC-backed start-ups.
"In other words, it'll be a bloody mess over the next few years sorting out the center of gravity for mobile search, as each player tries to convince the others to follow its lead. The good news for marketers is that there's enough of a prize for the winner(s) that resolution will come."

Find out who's who in the mobile search food chain. Read the eMarketer Mobile Search: Clash of the Titans report.

What’s Next – Mobile Visual Search

http://www.promotionworld.com/news/editors/080317MobileVisualSearch.html


What is the future of mobile internet usage?

March 17, 2008

The world of Mobile search is evolving extremely fast. Beginning with keyword-based search, going through the next step - voice search, now the end user is offered to send a photo by his cell phone in order to find relevant to his photo’s query information in Internet.

Mobile Search is a developing branch that allows users to find mobile content interactively on mobile websites. With the years, mobile content has changed its media direction towards mobile multimedia. Nevertheless, mobile search is not just a simple shift of PC web search to mobile equipment, but it is connected to specialized segments of mobile broadband and mobile content, both of which have been fast-paced evolving recently.

The major search engines are aggressively trying to create applications and relationships in order to take advantage of a mobile ad market. According to a leading market research firm eMarketer, strong competition for the US mobile search market might be anticipated, having in mind the large US online ad market and strong pushes by portals. By 2011, mobile search is expected to account for around $715 million.


The Mobile directory search industry is almost as old as the telecom and offers services that enable people by entering a word or phrase on their phone to find local services based on their current location. An example of usage would be a person looking for a local hotel after a tiring journey or taxi company after a night out. The services can also come with a map and directions to facilitate the user.

What was the next step? GOOG-411. This is another but this time voice-activated mobile search. The free service allows callers to access Google’s local information through voice search. There is no doubt, that mobile voice search is simpler and more convenient for the callers than typing on the phone’s buttons.

“I’d have to be a visionary to be vindicated, and I’m making no such claim. It’s just hard to ignore that most people prefer talking in their phones to typing on them, and a mobile search engine that made voice search possible might have an easier time finding an audience”, said Bryson Meunier, Product Champion, Natural Search in a posting at http://www.findresolution.com/. For the same reasons Meunier believes that mobile visual search could be bigger than voice search.

How do the searchers initiate a visual query? Simply by snapping a photo of something with their phone, which the mobile search engine processes with algorithms and returns relevant digital content based on its interpretation of the user’s visual query.

Visual Search is now gathering popularity. At the Cebit trade show in Germany, Vodafone demonstrated Otello, a search engine that uses images as input. Users send pictures via MMS (Multimedia Messaging Service) from their mobile phones. Otello then returns information relevant to the picture to the mobile phone, just like a normal search engine. There are other examples of companies like SnapNow and Mobot that have actually been offering this service for a few years. Google has its own Mobile Visual Search engines in the face of Never Vision.
Of course, the audience for mobile visual search is currently not so large, but it might be just a matter of time, predicted Meunier.

Evolution Robotics

Breakthrough Visual Search Engine for Mobile Phones Takes Off Big in Japan

Design and Development Industry Headlines Posted: 05/20/2008

Evolution Robotics, a provider of vision, autonomous navigation and intelligence technology has partnered with Bandai Networks to provide its ‘ER Search’ visual search engine on the Spring 2008 ‘au’ line of camera phones, allowing consumers in Japan to do online searches by taking pictures of objects with their camera phone.


Evolution Robotics Inc., a leading robotics technology company, in partnership with Bandai Networks Co. Ltd, Japan’s leading mobile content provider, announced today that KDDI Corporation is including the “ER Search” visual search engine on its new Spring 2008 “au™” line of camera phones, and has made it available for download for any KDDI customer with a prior “au” camera phone. This launch marks a dramatic expansion in the market for mobile visual search, which will enable millions of consumers in Japan alone to do online searches by taking pictures of everyday objects with their camera phone.


The deployment of this technology in the mass market also opens up an entirely new range of categories of services for mobile marketing, which is already projected to grow to $24 Billion worldwide by 2013. (Source: ABI Research)


ER Search is a mobile search engine operated by Bandai Networks and powered by Evolution Robotics’ ViPR visual pattern recognition system. It works essentially like using a traditional search engine, but without having to type any text or go through complicated menus. Instead, users simply snap a picture of something they’re interested in and immediately get back relevant content, all in the palm of the hands.


As an example, KDDI customers will be able to take a picture of a music CD that would return links relating to the artist, hear clips from the album and purchase songs to download on their phone. If they are shopping for wine in a store, they can take a picture of the wine label and get expert reviews and recommendations on the spot. Or, if they are browsing through a catalog and see an item they’d like to buy, they can order it immediately by snapping a picture of the item on the page.


“ER Search is an entirely new way for connecting consumers with content and companies,” said Satoshi Oshita, CEO of Bandai Networks. “Because ER Search runs on mobile phones, searches happen when and where the customer is, as soon as they see something that they’re interested in. Additionally, the fact that a customer simply has to click a picture of a product or advertisement, makes the search process far easier and immediate than anything that has been available before.”


“We are very pleased to be working with Bandai Networks and are excited to see the momentum building in the Japanese market,” said Paolo Pirjanian, President and CEO of Evolution Robotics. “Our mission is to take aerospace-grade technologies and make them affordable for mass market applications, and ER Search is a great example. We see this as just the start of a growing market for visual search in Asia and other parts of the globe and are actively working with our partners to expand the range of services that can benefit consumers and companies alike.”


Bandai Networks had already deployed ER Search on over one million phones in Japan in 2007. With this deployment with KDDI, the number of users with access to ER Search will expand by millions more in a very short time, making it even more compelling for companies and advertisers to participate in the service.


About ViPR The ViPR technology easily supports user-generated content so that users can take new pictures of objects, images, videos or even locations and tag them with links and content to expand the database. That content will then show up in the results returned to other users who take similar pictures, thus creating a robust world-wide visual database for communities to develop and access. (A video demonstration of Evolution Robotics’ visual search technology running on Apple’s iPhone can be seen at: http://www.youtube.com/user/EvolutionRobotics)
ER Search’s versatility rests in Evolution Robotics’ breakthrough ViPR visual recognition technology. ViPR is able to learn new objects and images on the fly (such as the cover art on a music CD), without the need for any special encoding such as barcodes or watermarks. Just as significant, ViPR performs well on low cost components such as the cameras used on most mobile phones today, even when lighting and other visual conditions are poor.


For the music search application alone, Bandai Networks has over 150,000 music CD covers already indexed in their database. Other mobile marketing and mobile commerce applications include providing content and links for print ads, book covers, DVDs, product packaging, movie posters, retail displays, business signs, etc. Even animation, streaming video or images from live TV can be supported.


About Evolution Robotics Evolution Robotics, Inc. is based in Pasadena, CA, and partners with brand leaders to make their products smarter by providing solutions for vision, autonomous navigation and intelligence. From toys to cell phones and vacuum cleaners to unmanned aerial vehicles (UAV’s) the company has over 2 million products on the market through partners such as Sony, Bandai and Sharper Image. Evolution Robotics is an operating company of Idealab, a creator and operator of technology businesses.


About Bandai Networks Established as a subsidiary of Bandai Co., Ltd. in September of 2000, Bandai Networks is a member of the company, Bandai Namco group. Bandai Networks builds on Bandai Namco group’s strength in character merchandising and adds an expertise in server management and applications, innovative concepts, and strategic business partnering to operate a wide variety of mobile phone and Internet content services. Bandai Networks currently boasts 3.6 million subscribers to its domestic pay mobile phone services. For more information about Bandai Networks, please visit http://www.bandai-net.com/.