http://www.interactivereturn.com/ses-london-2007-review.htm
Recent statistics relating to Search Engine market share from Hitwisereported that in the UK, Google powered 78% of the market; Yahoo 8%; MSN (+live) 6% while Ask held 5%. What was most interesting is subsequent year-on-year figures reported which does not spell good reading for MSN. Google was up 6% year on year, Yahoo was up 12%; Ask was up 12% in last 6 months while MSN (+live) was down 15%.
Other interesting facts included:
- Of UK internet visits, the market share of search engines has now taken over that of adult websites and this market along with gambling is beginning to fall
- Google and Yahoo users tend to show preference for social networking websites such as Myspace and Bebo while Ask users tend to prefer Bebo and FriendsReunited
- People tend go further (past page 1) for organic results
- Around 85% of clicks are from organic search
- Google has a higher CTR past page 1
- Users go deeper for image searches
- Mobile and video search are growing
- 62% of advertisers’ plans to increase spend in search.
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